factors we control.
What we Control:
- Price
- Property Condition
- Access for Showing
- Home Warranty
What we Can Not Control:
- Market
- Competition
- Interest Rates
- The Right Buyer
Common Misconceptions in Pricing:
It is imperative to price your home at fair market value from the beginning of the listing. Often 80% of the effectiveness of marketing is linked to where your price your home. In addition, your first offer on your home is usually your best offer.
Buyers and Sellers Determine Value...Together!
The value of your property is determined by what a Buyer is willing to pay and a Seller is willing to sell for in today’s market. They buyers of today have all the information that you have. They will base their offer by comparing your property to other sold properties in your area.
Pricing Factors
Only market value properties appeal to the largest group of buyers. Over pricing your property shrinks the prospective buyer pool by more than 50%. It further illustrates that a property priced just 15% over the market value appeals to none of the property pool.
Selling Time vs. Time on the Market
Time on the market controls the activity in the real estate market. Your property will attract the most activity from prospective buyers and real estate agents when it first appears on the market. The showing activity will decrease and the market time will increase. The greatest opportunity of selling a home is when it is a new listing.
